French Dry Goods
French Dry Goods was my baby! Born in 2020, FDG was initially created as French Soap Depot out of the need to deliver our retail customers the finest of Marseille soaps and French body care products amidst the COVID-19 pandemic. It evolved and became French Dry Goods, the retail branch of Kiss That Frog, an iconic Bay Area wholesale company for imported European tablewares and decor.
And so, born from the existing Francophile aesthetic of its parent company, French Dry Goods came to be. I headed the web development on Shopify, email and SMS marketing campaigns on Mailchimp, digital advertising on Meta and Google Ads, print and packaging collateral illustration and design, as well as social media campaign management including TikTok, Instagram, Facebook and Pinterest. Et Voilà !
