Slow Hikers Club
Slow Hikers Club is all about slowing down and enjoying the journey. My goal with creating their brand identity was to visually show that hiking is a form of self care that can be a fun, relaxing, and community driven experience. I was inspired by the founder's own quirky nature photography taken during their community hiking excursions, as well as retro national park designs, girl scout patches, and Northern California flora and fauna.
